The Rise of Flavoured Bevs – Why Everyone’s Reaching for Cider & Ginger Beer
The drinking landscape is changing — fast. More and more Aussies are turning away from traditional beers and sugary mixers in favour of something fruitier, more refreshing, and a little less full-on. Enter: flavoured bevs.
At Wildah, we’re not surprised. In fact, we’re right there with you.
Why the Shift?
Health-conscious choices – People want flavour without the sugar bomb. They’re reading labels and avoiding fake ingredients.
Social sipping – Whether it’s a picnic, beach day or a casual Friday arvo, drinks that feel lighter and fresher are taking over.
Variety seekers – Beer fatigue is real. People want bold, refreshing alternatives that still feel grown-up.
Flavoured drinks like cider and ginger beer are now the go-to for modern drinkers. But not just any version — real fruit, real flavour, and no hidden junk.
What Makes Cider & Ginger Beer So Appealing?
Cider is crisp, clean, and often gluten-free. Great for those who don’t love the bitterness of beer but still want something natural and sessionable.
Ginger Beer is a category of its own — spicy, bold, and full of character. It’s got that satisfying “zing” without being too heavy.
And the best part? Both work just as well solo as they do in cocktails. Think cider spritzers or spicy ginger mules.
Where Wildah Fits In
We’re not just jumping on a trend — we’re crafting drinks that take these categories seriously.
Our Classic Apple Cider is made with real Aussie apples. No shortcuts. No chemical tang.
Our Zesty Ginger Beer hits hard with ginger and finishes clean. It’s not for the faint of heart — it’s for the flavour fanatics.
Wildah’s for people who want drinks that deliver — without the sugar crash or fake stuff.
What’s Next for Flavoured Bevs?
We’re seeing flavour combos get more adventurous — berry blends, citrus twists, even herbal or botanical spins. And Wildah’s right at the edge of what’s next.
Final Sip
Cider and ginger beer are more than trends — they’re here to stay. And Wildah is here to lead the charge with real flavours, real Aussie ingredients, and a real good time in every can.
